BeauTclick.ca promotional video
DIGITAL PRODUCT DESIGN
This project consisted of consulting, designing and developing a digital B2B platform that simplified exchanges between brand sales reps and cosmeticians across the country. The platform allowed the Consumer Products Division, and later the Active Cosmetics Division team, to transition from 100% legacy systems (20% fax, 80% phone) to a 93% digital solution.
ANALYSIS, PLANNING & DIGITAL STRATEGY
The initial part of the project consisted of understanding the team's activities and paper-based communications, then creating a plan for a multi-phase transition to the digital platform.
I worked with the team to understand potential challenges both internal and external, including aspects related to obtaining necessary authorizations from IT and legal departments, who needed to be provided comprehensive information as to the technology stack and any potential exposure of sensitive data.
facilitating a digital path
One of the biggest challenges the team faced until then and a major factor that prevented the project to be previously green-lit, was the fear of a potentially complex digital approach that may be too complex given the older target demographic.
To unlock a path forward, a multi-stage transition was proposed, that first introduced a simple, minimal interface which was later evolved into a richer, more modern, but still user-friendly design.
Through this approach, the team was able to get executive approval and begin testing with select clients for gathering feedback and evaluating adoption rates.
The launch of the platform was successful and enabled the sales rep team to be awarded internally prizes for Digital Innovation of the Year.
INTERACTIVE HIGH-FIDELITY MOCKUPS
For easier presentation, review and approval of module additions, design changes and navigational flows, high-fidelity mockups were created and made interactive using rapid-prototyping software like Adobe XD.
